I’m David—a marketer in Orange County, CA.
I fell in love with technology and the internet at a young age, after becoming hooked on Commodore 64 video games and later AOL. Since the days of dial-up, I’ve remained passionate about digital communications.
As a creative marketing leader, my experience has been at the intersection of brand building, digital marketing, and content strategy.
I currently oversee digital marketing at TCL where I have proudly contributed to the brand's rise from a category disruptor to the Top 2 best-selling brand of television in the US. Prior to TCL, I held digital marketing roles at Boost Mobile, D-Link Systems, and Targus.
I hold a BA in Communications from Cal State University, Fullerton. I also graduated from DePaul University’s School of Design with a Master’s in Human-Computer Interaction.
Outside of work and academic pursuits, I’m an avid runner, occasional tennis player, gadget geek, and passionate foodie. I like to share stories on Twitter/X, sometimes take pictures, and can be found writing about technology, marketing, and more, elsewhere on the Interwebs.
My Specialties
How I help bridge the gap between creativity and commerce.
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Creating holistic integrated marketing programs that support brand and business goals, while addressing audiences at every part of the funnel.
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Capturing brand voice and creating content that resonates with target audiences.
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Optimizing the digital shelf and driving increased omnichannel conversion at point-of-sale.
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Managing all phases of a campaign’s lifecycle: concept planning, brief writing, creative direction, customer segmentation, and reporting.
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Content creation for blogs, emails, product pages, and more. Planning photo/video shoot storyboards and overseeing production to specific budgets and timelines.