I’m David—a marketer in Orange County, California.

I fell in love with technology and the internet at a young age, after becoming hooked on Commodore 64 video games and later AOL. Since the days of dial-up, I’ve remained passionate about digital communications.

These days, I’m the Director of Customer Acquisition at Pioneer Electronics, where I get to connect the brand’s storied heritage to a new generation.

My background is rooted in long-term brand building, including spending the better part of a decade at TCL. As Director of Digital Marketing and the first digital hire in North America, I built the high-performing team and digital best practices that helped propel the brand from a category disruptor to the #2 best-selling television brand in the US. (I was even the one who convinced hardcore gamers to play Call of Duty on a big-screen TV.)

More recently, I also served as the Director of Marketing Communications at TP-Link, crafting campaigns and narratives that simplified the smart home for millions of users.

I hold a BA in Communications from Cal State Fullerton and a Master’s in Human-Computer Interaction from DePaul University’s School of Design—a background that helps me bridge the gap between user experience and digital strategy.

I’ve been featured in Tech It Out, Balancing the Grind, and can often be found writing about technology, marketing, and more. 

My Specialities

My experience has been at the intersection of brand-building and performance marketing. Here is how I put them into practice:

  • Creating holistic integrated marketing programs that support brand and business goals, while addressing audiences at every part of the funnel.

  • Capturing brand voice and creating content that resonates with target audiences.

  • Optimizing the digital shelf and driving increased omnichannel conversion at point-of-sale.

  • Managing all phases of a campaign’s lifecycle: concept planning, brief writing, creative direction, customer segmentation, and reporting.

  • Content creation for blogs, emails, product pages, and more. Planning photo/video shoot storyboards and overseeing production to specific budgets and timelines.

 
 
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