Targus SafePort

Rugged Tablet Cases

Tablets and smartphones aren’t just essential for personal use. Consumers and professionals alike demand greater protection for their mobile devices.

Targus’ SafePort rugged cases were intended to address this need, designed specifically for the busy, on-the-go lifestyle. Our microsite introduced mobile device users to the new lineup and the protective features it offered. It also showcased the different layers of protection available.

The SafePort Collection marked the entry into a completely new sub-category for Targus. While the brand has long been known as one of the top-selling tablet case manufacturers, Targus was competing for the first time in the Rugged Case niche, going against the likes of Otterbox, Griffin Technology, and LifeProof, to name a few.

SafePort cases had some exciting new features and capabilities never before offered on other Targus cases. For this launch, we had to covey that consumers had a choice of three robust protection levels.

I crafted microsite content to clearly outlined all available features, which included built-in screen protection, dust covers, and anti-skid technology. I also segmented content to clearly communicate the differences between the three case silhouettes.

With the tagline, “How rugged are you?” I wanted to emphasize that the SafePort Collection wasn’t a one-size-fits-all solution — shoppers could easily to determine how much protection they really needed.

Because these products featured a multi-layer protection system, videos illustrating how they worked were essential. I wrote video scripts that covered device installation to help customers properly insert their tablet or smartphone into the cases, while also showing how the protective layers worked.

These exciting new products in a new category demanded attention. However, the catch was that we needed to launch without spending any money. I developed a Memorial Day-themed sweepstakes around our hero product, the military-spec Rugged Max Pro smartphone case. Using email marketing and social media, we gave users the opportunity to enter to win a free case for either their iPhone or Samsung Galaxy devices, which proved to be a successful way to support the launch and drive traffic to the microsite where entrants could learn more about the rugged features these new products had to offer.