Hello! Welcome to David-Lux.com.

This site serves as an online portfolio of sorts, representing just a small selection of my work as a writer, marketer, and SEO. Have a look around and don’t hesitate to reach out should you have any questions.

It's me! Sorta.

Previously, I managed multi-million dollar online ad campaigns at agencies like Ignite Health and 10th Degree. More recently, I was responsible for content development and SEO at automotive Internet marketing firm TK Carsites. These days I’m the Web Content Manager at Targus, the leading manufacturer of laptop cases and accessories for the mobile lifestyle.

Learn a little more about me below, read my blog, check out a small sample of my work along with some of my articles, or just say hello.

I have been working in digital marketing for several years, with experience in the healthcare, automotive, finance, and consumer electronics verticals. In this time I’ve worn plenty of hats, including copywriter, content strategist, and search engine marketer. I’ve also had the pleasure of working with a diverse range of clients that have included Ditech, Mitsubishi Digital, Bausch & Lomb, Advantage Rent-A-Car, Amylin Pharmaceuticals, Gilead Pharmaceuticals, and Bristol Myers Squibb, not to mention some pretty unique small businesses and start-ups.

Recently, I oversaw content development, content strategy, and SEO at an automotive marketing company based in Irvine, CA, where I got to combine two of my interests — online marketing and cars. Currently, I’m the Web Content Manager at Targus, maker of the world’s top-selling laptop computer cases and accessories.

I hold a BA in Communications from California State University, Fullerton. I’m also a member of the Motor Press Guild.

Heel That Pain

HeelThatPain.com is a resource for learning about heel pain, plantar fasciitis, and the patented Heel Seats treatment. I developed nearly all on-site content, managed SEO/SEM strategy, and even oversaw some off-site marketing initiatives, including a TV spot and radio ads. The site is home to high-converting content that contributes to hundreds of thousands of Heel Seat sales each month.

RPM News

Import RPM and sister site Domestic RPM, provide photos, videos, news, and opinions pertaining to a range of automotive brands. The sites began in 2008 merely as a creative outlet and side project, but they’ve steadily grown and now garner a healthy volume of monthly visitors and regular subscribers. Import RPM has even been named as one of the Top 30 Auto Blogs on the Internet by Invesp Consulting.

Techi

Techi.com serves fresh daily technology news, funky new design stuff, in-depth editorial articles, and website and product reviews.  As a regular contributor, I’ve penned automotive-related stories as well as a range of technology articles that have resulted in tremendous social media exposure for the site. Some stories have even gone viral on sites like Digg and Stumble Upon.

BackZilla

Backzilla.com is an online resource that provides accurate, honest, and non-biased information on back pain and related ailments. I developed all copy on the website, tailoring information to specific regions of the back where readers may experience symptoms. The site is likely to become the ultimate resource for back pain sufferers with the possibility of an e-commerce component.

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I’m always open to entertaining new projects and opportunities. Please use the form below to contact me. This site is still a work in progress, but thanks for visiting!

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